The other week Shea Moisture released an ad that rubbed a few feathers the wrong way and caused a digital uproar. As an ambassador, you can only image what I thought at first. Personally, before seeing the ad I was super confused as to what people were so upset over. Then the moment came where I had to take a look for myself.
30-seconds later I was looking super lost and a tad distraught, but then paused for a moment to think to myself. How could a brand that has done so much for the community be so quick to turn their backs on their loyal customers?
As a double minority, I’m super use to being overlooked, which has honestly become expected. The only thing different here is my affiliation as a #Sheabassador with the company. For the last 25 years, Shea Moisture has been a staple in the black community and I couldn’t help, but to second guess the motives behind the released ad.
To say I was stuck between a rock and hard place is an understatement. I had just got my new ambassador package the week prior and curating innovative ways to build awareness.
See working in the online space isn't easy and now as an entrepreneur, I’m super aware of how important it is to understand margins and growth. Without going too deep into the ad controversy the company is expanding their reach by tapping into other demographics. This, of course, is happening because more competition is emerging in ethnic hair and skin care industry. As a result, to stay afloat Shea Moisture has now produced marketing tactics to engage more people outside the original target.
Needless to say, after doing my own research and seeing the actual full ad my inklings were correct. The full version displayed the actual message the company was attempting to project but was missed in that particular viral 30-second snippet.
Once I got over that hump I was able to dive back into my groove for this new Hydration Line. Most of you by now are full aware that I have super oily and acne prone skin, which can be a pain in the butt. Although it’s not cystic acne, who really wants to have breakouts at 27?
Clearly not me.
As an influencer let’s be honest your face is your brand and makeup honestly isn't my everyday thing. I prefer to have my pores clean, clear, and no extra cover up unless I’m on camera.
Over the years I’m sure I’ve spent thousands of dollars to achieve flawless skin, but now using Shea Moisture’s 100% Virgin Coconut Oil I’m finding a balance. Using harsh chemicals on my skin in the past have either backfired or only help temporarily. At this point in my life, I’m more into the natural products with little to no chemical enhancements.
Below you can see my new nightly routine with the help of Shea Moisture!